Spreker Jacqueline Bourke
Discover the most compelling visual trends of today
As Senior Manager Global Creative Insights & Strategy, Jacqueline Bourke will discuss emerging visual and social trends. She explores where commercial storytelling is heading in the quest of brands to connect with their audience.
Jacqueline Bourke identifies emerging visual and social trends that better connect customers to brands. Using Getty Images’ unique access to customer buying patterns and invaluable client feedback from around the globe, she researches how brands evolve their use of imagery to fully engage audiences - informing the creative direction for Getty Images’ contributors and customers. A former Director of Art and Photography, Jacqueline is a media communications graduate with 17+ years’ experience working in academia, advertising and media; developing deep insight into how images work in advertising, and the key factors in creating powerful imagery for compelling campaigns.