Spreker Dave Trott
BMP - GGT - BST - WTCS - CST
Dave Trott: COMPLICATED IS STUPID, SIMPLE IS SMART
Dave was born in east London. He won a Rockerfeller Scholarship to study advertising at art school in New York. After training on Madison Avenue, he came back to London to work at BMP, one of London’s best agencies, with John Webster, one of London’s best creative directors.
He became joint creative director and, in 1980, left to found Gold Greenlees Trott. GGT was voted ‘Agency of the Year’ by Campaign and ‘Most Creative Agency in the World’ by Ad Age in New York. In 1990 Dave founded Bainsfair Sharky Trott with the managing directors of Saatchi & Saatchi. In 1993 he founded Walsh Trott Chick Smith with the managing director of WCRS. In 2003 this merged with The Gate and Dave became Chairman in 2005. In 2004 he was given the D&AD President’s Award, for lifetime achievement. He’s been involved in some of the UK’s most iconic ads: Lipsmacking Pepsi, Gercha (Courage Best), Hello Tosh Gotta Toshiba, Ariston and on and on, Cadburys Flake, Holsten Pils, Lurpak, and many many more.
He’s written 3 books on creativity:
- ‘Creative Mischief’
- ‘Predatory Thinking’
Dave set up the ‘D&AD Creative Workshop’ course to train young advertising creatives.This ran for thirty years. It, and Dave, have trained hundreds of young creatives, many of these are now London’s top creative directors.